Big Data, Analytics & A.I.Data analytics analyzing customer preferences and consumption trends (retention, length of time, content selections, producers, networks and streamers can target the audiences and tailor the contents accordingly. We optimize your approach with relevant targeted marketing, better suited contents and non-promotional strategies such as launch date, location, distribution, and channel strategy will optimize cost and improve ROI.
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Transmedia / OmnichannelContent development is now omni-channel and multiformat. We optimize your development to consider film to series to game to publication expansion. With social media content short form additions, buzz quickly replaces traditional word of mouth in reaching to new set of audiences. Trends are shifting towards word of mouth within social media platform more than they do in direct conversations. Sites such as Facebook, Instagram, Twitter, YouTube, play important roles in film marketing, not just through paid advertising, but also through native content marketing.
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Mobile, Blockchain & On-Demand Producers will more and more be marketing directly through online OTT / VOD channel in coordination with cinema theatrical release. This is a major shift in the distribution process of a film, where typically almost all new major films are targeted to be launched through a proper theatrical release in cinemas. Now it is simultaneous or perhaps even after.
TVOD is now innovating on the flexibility of rental period, offering hourly to daily rental as opposed to monthly only. AVOD is rapidly growing market demand competition, as more indie producers to have wider access in less expensive distributions and receiving ad revenue share in the process. We optimize this strategy by curating and identifying the best revenue share and audience reach potentials. Though still in early adaption, the rise of blockchain technology and cryptocurrencies has revolutionized the world in some industries. Now it has come into exploration in the media/film/entertainment industry. Greater content viewing via 5G and the utilization of blockchain technology in trading film licenses and film distribution has been quite rapidly experimented and adopted in several markets. By utilizing blockchain to aid film license trading, it is projected that the amount of time and effort needed. |